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Rajyavardhan Singh Rathore Olympic medalist turns Sports Minister

Gaurav Kadam - MSM 1 September 3 will be noted in Indian sporting and political history, with the appointment of Col (Retd.) Rajyavardhan Singh Rathore as the Cabinet Minister with independent charge for Ministry of Youth Affairs and Sports. This is the first instance when a former sportsperson has been [...]

October 16th, 2017|Blogs|0 Comments

Hardik Pandya – The Success Story

Hardik Pandya is gradually turning into a role model for youngsters in India. Although fascinated by his success, few know about the hard- ships he faced in his journey to fame. Pre success phase Hardik dropped out from school in 9th grade to focus on cricket. Krunal (Hardik’s brother) and [...]

October 14th, 2017|Blogs|0 Comments

Insight into the role of a Team Manager Tête-à-tête with Sakar Sharma

Tarun Kaboo - MSM 1 Sakar Sharma is all but 26 years of age, diving a bit into the past, he won his first title as a team manager with the Jaipur Pink Panthers in 2014 when he was just 22! What goes into the making of a successful team [...]

October 14th, 2017|Blogs|0 Comments

Olympic Task Force for the Grassroots

Varun Singh - MSM 1 In the backdrop of India’s Rio Olympic performance, the Gov- ernment of India has formed a committee by the name of Olym- pic Task Force to enhance India’s performance in the upcoming Olympics and para olympics. The eight member committee, which includes Beijing Olympics Gold [...]

October 14th, 2017|Blogs|0 Comments

VIVO – A Game Changer?

Sachin Nayak - MSM 1 When VIVO entered the Indian smartphone market in 2015, not many knew about them. Fast forward a couple of years later and VIVO has made some huge strides not only in the smartphone market but also in the realm of sports. VIVO made its pres- [...]

September 26th, 2017|Blogs|0 Comments

What is happening in Sports?

Spandan Paul - MSM 1 Bangladesh crushing Australia in Dhaka and Windies humiliating England at headingley has turned the heads of many cricket pundits. Fans are exuberant over the fact that game is defending its nature of glorious uncertainties and that too in its elite form. 54 teams from all [...]

September 26th, 2017|Blogs|0 Comments

Class of ’92 : The Business Side of Things

Arjun Ohri - BSM 1 Ahh, One of the best academy players ever produced by an English Club from the 1990’s were The Class of ‘92. It comprises players like David Beckham, Nicky Butt, Ryan Giggs, Gary Neville, Phil Neville and Paul Scholes, who all grew up under the legendary [...]

September 25th, 2017|Blogs|0 Comments

Top Players who turned into Sports Entrepreneurs

Gaurav Kadam – MSM 1 Sports Business in India is on the verge of becoming the next big thing with huge corporate influx due to mushrooming leagues in different sports. Indian sportspersons, after making their mark on the field have taken kindly to benefitting from the rising industry off the [...]

September 25th, 2017|Blogs|0 Comments

Star Inching Towards a Monopoly?

-Pawan Kumar – PGPSM Star India was the only bidder to gain sole rights for the IPL outbidding the rest 13 companies by an exclusive thin figure of 528.5 crores. The total bids were made in seven categories including television in India, Digital In India, right for USA, Middle East, [...]

September 21st, 2017|Blogs|0 Comments

Pro Kabaddi League Dethrones Cricket in BARC Ratings

Rohan Parakh – BSM 2 Cricket is now getting serious competition in the sporting leagues with week 32 of BARC ratings showing a remarkable rise in viewership of Pro Kabaddi league. That was in the second week of running. Star Sports First, recently being launched grew on the strength of [...]

September 21st, 2017|Blogs|0 Comments

It’s not the end, it’s the new beginning – Convocation 2017

Goodbyes no matter how hard, are a part of life. It was that time of the year when we at International Institute of Sports Management (IISM) had to bid adieu to our PGPSM batch students. It was time to let the efforts of the past one year bear it fruits. [...]

July 15th, 2017|Blogs|0 Comments

2017 to be a defining year in Sports & Entertainment marketing

While 2016 saw a lot of upheaval and a change of existing norms, 2017 will be the official harbinger of change in the world of Sports-tainment. Harnessing the reach of the digital medium and constantly reinventing the way consumers engage and interact with the sports and entertainment realm; will not [...]

June 7th, 2017|Blogs|0 Comments

Sports Business World

Sports in India is moving out of the closet from the once dominant “Big Daddy” – Cricket to Multi-Sporting Nation tag garnering presence in both traditional sports like Kabaddi and famous international sports like Football. India has caught the fancy of Leagues right from the decade old IPL to spreading [...]

May 10th, 2017|Blogs|0 Comments

Business of Sports

One of the most miraculous startup stories of all times has been the continuous and rise of sports on the Indian horizon. Sports and the furtherance of its concept into business has championed the cause of producing better athletes, and in turn growing the revenue stream. Sports has an ecosystem [...]

April 29th, 2017|Blogs|0 Comments

Sport Organisation and Administration in Indian Sports

Nelson Mandela once said, “Sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does. It speaks to youth in a language they understand.” Having been a part of the sports industry for [...]

March 24th, 2017|Blogs|0 Comments

Why Sports Management is a lucrative career

Over the years, management education has gained momentum, thanks to all the varied specializations available. ports Management however, is a relatively new concept. The field opens up a range of opportunities depending on one’s interests and the organization one wishes to join. Right from managing athletes, venues, managing and creating [...]

March 9th, 2017|Blogs|0 Comments

Are startups the key to driving the sports industry?

The recent years have seen a number of promising ventures bloom, subsequently growing to be called "unicorns", powered by billions of dollars in investments being pumped into the Indian startup ecosystem. Led by Ecommerce, the economy saw many industries open themselves to innovation. Healthcare, transportation, fin-tech, education, Data analytics, hyperlocal [...]

March 2nd, 2017|Blogs|0 Comments

How to Crack SMAT 2017?

As it is said, you should always go with the flow and imbibe the changes that come along in the path!! That’s what IISM believes in as well! Until 2016, IISM used to conduct the pen–n–paper based test at various centres across India. However, this year we decided to come [...]

February 8th, 2017|Blogs|0 Comments

Are you sure you know what Sports Management is?

“Are you sure you know what Sports Management is?” “Maybe you should be looking at advertising.” I was told during my interview with a Sports Management MNC that had just set up an office in India 12 years ago. To be honest, I really didn’t know what Sports Management and [...]

December 15th, 2016|Blogs|0 Comments

Many reasons to pursue Sports Management as a career

According to the industry experts, the sports industry has grown 12 per cent year-on-year. FICCI's Vision document 2014 has estimated a total requirement of 43.7 lakh people across the industry by 2022. Also, thanks to the introduction of various sporting leagues like ICC World Cup T20, Indian Premier League, Pro [...]

October 12th, 2016|Blogs|0 Comments

Sachin Tendulkar, India’s Goodwill at Rio Olympics!

Rio Olympics and the whole world is in a tizzy and with India sending the contingent of 121 athletes, the largest ever in the history, we are surely sending out a powerful message to the world. Today when the Nation is riding high, isn’t it natural that the God of Cricket, the Master [...]

August 3rd, 2016|Blogs|0 Comments