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India: Emerging As A Multi-Sporting Country!

The sports section has been somewhat dreary in India for some time now save for cricket and the recent upsurge in football leagues. The news pertaining to Kabaddi, Hockey, and Olympics has gone somewhat unnoticed – but no longer! India is no longer just a cricket nation and the sports business is starting to [...]

May 21st, 2018|Blogs|0 Comments

IPL Fanparks-Exploring the untapped!

There was a time years back when we yearned for our vacation, today most of us wait for the IPL season to commence as sports and entertainment have become the backbone of our society, whether we like it or not. With a billion plus population wanting the pie of the [...]

May 11th, 2018|Blogs|0 Comments

Is India ready to embrace the need of women sports managers?

Mr.Mustafa Sapatwala (Deputy Head- Academics) In a patriarchal society, women have borne the burden of socio cultural bias for thousands of years. And even today, women are generally looked down upon. Though in modern India, things seem to be changing, but the sub conscious outlook remains more or less the [...]

May 5th, 2018|Blogs|0 Comments

Towards Constructing A Healthy Future!

Mr.Pankaj Athawale (Head-Corporate Relations & Sr.Research Associate) The CBSE board announced a few days back that students from Classes IX to XII of CBSE schools will have to attend a mandatory health education and physical education class every day. The most important aspect is that this will be a graded [...]

April 26th, 2018|Blogs|0 Comments

Physical Literacy In India-No More A Novelty!

The concept of physical literacy and the value it brings to the long-term health of children has been that of a novelty in our nation. Growing up in India, Yoga and PT (Physical Training) used to form a part of the daily school curriculum. However, over the years, as we [...]

April 24th, 2018|Blogs|0 Comments

A Good Workout Down Under!!

Mr.Pankaj Athawale (Head-Corporate Relations & Sr.Research Associate) As a prelude to the Asian games, the Indian contingent has earned a profitable warm up down under at Gold coast at the 21st Commonwealth games. Medals in various sports especially Weightlifting and Shooting has helped the medal tally to blossom from day [...]

April 16th, 2018|Blogs|0 Comments

Will Star India’s high risk gamble at the BCCI media rights auction be worth it?

Star India bagged media rights for the international bilateral matches held at home for five years by forking out a staggering Rs 61.38 billion, on 5th April 2018.And ever since then, the industry experts have started evaluating whether this gamble by its CEO Mr.Uday Shankar, is worth all the risk. [...]

April 11th, 2018|Blogs|0 Comments

The Premier League: Survival of the Fittest

Kallol Maitra (MSM-1) The Premier League is the most engrossing, entertaining and enthralling league in the world. And it has its reasons. With Manchester City likely to run away with the league and a battle for the remaining European spots heating up, the focus at the end of Gameweek 27 [...]

February 21st, 2018|Blogs|0 Comments

Unlimited Winter possibilities

Mr.Pankaj Athawale (Head-Corporate Relations & Sr.Research Associate) Every winter, a large portion of the Indian subcontinent is known to experience chilly winters. The Himalayan states in the North East, Jammu & Kashmir, Uttarakhand and Himachal get waves of tourists flocking there to enjoy the snow. Many Bollywood films have glorified [...]

February 21st, 2018|Blogs|0 Comments

Khelo India- Investment in the future…..

-Mr.Pankaj Athawale, Head Corporate Relations & Senior Research Associate The ambitious project of the Hon Prime Minister Narendra Modi finally took off at an extravagant opening ceremony on the 31st January 2017. This is a positive step towards creating an ecosystem for the U-17 age group as well as investing [...]

February 6th, 2018|Blogs|0 Comments

Sponsors: Hero Indian Super League

Rohan Parakh BSM 2nd year ISL League is becoming a prominent and a successful league in India after the two major leagues in India viz. IPL and Pro Kabaddi League. Backed by the country’s largest two-wheeler maker, Hero MotoCorp continues to be the title sponsor for the league while both [...]

January 18th, 2018|Blogs|0 Comments

A new challenge for the Men in Blue

Manupriyam Gupta MSM-1 The Indian squad for the upcoming 4 Nations Invitational tournament 2018 (to be held from 17 Jan- 28 Jan in New Zealand) has been announced by Hockey India. Hosts New Zealand, Japan, Belgium and India would play a total of 12 games against each other during this [...]

January 17th, 2018|Blogs|0 Comments

IISM Partners with Sportz Power as Academic Partners for India Football Forum 2017

The Star Sports India Football Forum powered by Sony Pictures Network is an annual football forum that is organised by the media company Sportzpower. It centres on Indian Football and its massive potential, especially when it has been continuously grown leaps and bounds in the nation. It is headlined by [...]

January 3rd, 2018|Blogs|0 Comments

The Innings that started a Procession

Krishnadev Roy - MSM I 24th December, 2009. While the world was busy making merry on Christmas Eve, there was someone who quietly went about his business making a name for himself. On a cold windy winter night at the Eden Gardens, India was set a target of 316 runs [...]

December 28th, 2017|Blogs|0 Comments

Telephonic Interview with Harinder Pal Singh Sandhu

Prashant Tayde - MSM I Harinder Pal Sandhu is a professional squash player who plays for India. He has achieved career-high world ranking no. 56 back in September 2015 currently he stands at no. 69. He was a part of the Indian team, who won the Gold Medal at the [...]

December 27th, 2017|Blogs|0 Comments

What to expect in the Essay & Personal Interaction Round of Admission Process?

Admission for the Bachelor In Sports Management course at IISM is a 3 round process comprising of: SMAT Essay Submission Personal Interaction. Post the SMAT test, selected candidates shall be provided some pointers based on which they’ll have to submit an “Essay” on topics related to sports and allied social [...]

December 22nd, 2017|Blogs|0 Comments

What to expect in the SoP & Personal Interview Round of Admission Process?

Admission for the Master In Sports Management course and the Post Graduate Program In Sports And Wellness Management program at IISM is a 3 round process comprising of: SMAT SoP Submission Personal Interview. Post the SMAT test, selected candidates shall be provided a questionnaire based on which they’ll have to [...]

December 22nd, 2017|Blogs|0 Comments

Srikanth Nammalwar Kidambi The Rising Badminton Star

Kaustav Deka, MSM - 1 It is always awe-inspiring seeing young athletes showcase their talents. One such talent, Srikanth Nammalwar Kidambi, the rising superstar in the world of badminton has achieved great heights at an early age of 24. With a career record of almost 2:1 win-loss ratio, Srikanth now [...]

December 18th, 2017|Blogs|0 Comments

Ashes 2017/18: A classic in the making

Sachin Nayak - MSM 1 One might run out of adjectives while describing the Ashes. The most intense Test cricket rivalry, one of the very few reasons which makes Test cricket relevant even today, kicks off on November 23rd at the Gabba. While the series is always subject to a [...]

December 14th, 2017|Blogs|0 Comments

Top 5 Sportpersons with highest Brand Value

Rohan Parakh - BSM I Federer, who won in a stroll over Rafael Nadal just over a week ago in the Shanghai final, continued his top form in Basel at an event he has won seven times.Federer’s latest deal with pasta brand Barilla, which runs longer than five years and [...]

December 13th, 2017|Blogs|0 Comments

IISM partners with CII for Sports Summit 2017 as Academic Partners

IISM has undertaken a revolutionary redesign in management education through innovative academic methodology and delivery systems for students to take the fullest advantage of the exceptionally rigorous and demanding nature of the customized curriculum. With its collaborative arrangements with the Sports Industry and global sporting industry icons as its advisers, [...]

December 6th, 2017|Blogs|0 Comments

Life at IISM

Gaurav Kadam - MSM I The student life at IISM continues to be filled with exciting opportunities to get involved in the world of sport in various capacities and the past month fell nothing short of delivering just that. The students experienced two inspiring sessions with experts from the world [...]

November 29th, 2017|Blogs|0 Comments

IISM at Sports Analytics Conference 2017

Bhadavi Bandekar - MSM 2 Analytics has become a major component in today’s Sports Industry. It is very important to understand the role that Analysts play in Sports in the entire world. The Analysts provide with new level data and give data and plans for level data and give data [...]

November 27th, 2017|Blogs, Uncategorized|0 Comments

Life at IISM – A Broad Spectrum of Activities

Gaurav Kadam - MSM 1 Life in a management college may sound monotonous to some but at IISM that is certainly not the case. IISM provides its students opportunities to delve into various facets of professional life and provides experiences that enrich them to mould themselves into well-balanced individuals. September [...]

November 15th, 2017|Blogs|0 Comments

Indian government initiates a revolution: The National Talent Search Portal

Hardik Gagrani - MSM 1 National Sports Talent Search Portal, is a landmark revolution in the sports industry of India which shall help generate a hub of skilled sports players from different parts of the nation who’ll be polished by the coaches and mentors of SAI (Sports Authority of India). [...]

November 10th, 2017|Blogs|0 Comments

Sports Endorsements: Which three Indian players are minting the most amount of money?

Varun Singh - MSM 1 Virat Kohli Virat Kohli has steered his way to the top after signing an INR 110-crore deal with Puma and has etched his name in the most marketable athletes list of the nation. Prior to this, Virat signed an INR 6.5 crore deal with MRF, [...]

November 9th, 2017|Blogs|0 Comments

India U-17 World Cup Squad: Rise of the sleeping giant!

Spandan Paul - MSM 1 The time has arrived as the largest sub-continental country is ready to embrace the world football fraternity being the host to a FIFA tournament for the first time in history. India announced their squad for the Cup and we take a look at some of [...]

November 8th, 2017|Blogs|0 Comments

What’s Happening In Sports

Pawan Verma - PGPSM Five Indian players in top – 20 of BWF men’s rankings For the first time in the history of men’s badminton, Indians are making their presence felt at the world stage and now comprise 5 players in the top 20. This is nothing less than a [...]

November 7th, 2017|Blogs|0 Comments

The Master of Many Trades: An Insight into the role of a Stadium Operations Manager

Rohan Parakh - BSM 2 The operations manager of a stadium plays a crucial role which involves overseeing the production of goods and/or provision of services. It is his job to ensure that an organization is running as well as it possibly can, with a smooth efficient service that meets [...]

November 3rd, 2017|Blogs|0 Comments

Thrilla in Manila

Sachin Nayak - MSM 1 Few impacted the sport of boxing the way Muhammad ‘The Greatest’ Ali did. He was one of the main reasons for popularizing the sport in the 1970s and he will always be remembered for his famous trilogy of bouts with Joe Frazier. Although Frazier came [...]

November 2nd, 2017|Blogs|0 Comments

An insight into the sponsorships of English football

Arjun Ohri - BSM 1 Premier League, once known as the Barclay’s Premier League underwent a mega revamping of the brand and its sponsorship. The Director of PL stated that this was one of the main opportunities for them to re-brand themselves completely and as a whole from scratch. The [...]

October 31st, 2017|Blogs|0 Comments

A tete-a-tete with Suhasini Mitra: A hawk-eye view into Sports PR

Vidhi Shah – MSM 1 The Media Relations Head and Athlete Manager at PlayRight Consulting Pvt. Ltd. hangs out with the likes of Olympic medalist Sakshi Malik, footballer Sunil Chhetri and the U Mumba team as a part of her job! We caught up with the super woman for an [...]

October 26th, 2017|Blogs|0 Comments

Renaming of Wankhede Stadium – The Business Arena of the Venue

Adlee Sharon - MSM 1 Naming rights play a huge role in the business arena of sports. Be it the naming rights of tournaments, leagues or stadiums; it concerns with mammoth monetary deals. The latest prospect in India is renaming the iconic Wankhede Stadium, Mumbai. The Mumbai Cricket Association has [...]

October 25th, 2017|Blogs|0 Comments

Rajyavardhan Singh Rathore Olympic medalist turns Sports Minister

Gaurav Kadam - MSM 1 September 3 will be noted in Indian sporting and political history, with the appointment of Col (Retd.) Rajyavardhan Singh Rathore as the Cabinet Minister with independent charge for Ministry of Youth Affairs and Sports. This is the first instance when a former sportsperson has been [...]

October 16th, 2017|Blogs|0 Comments

Hardik Pandya – The Success Story

Himanshu Chandnani - MSM 1 Hardik Pandya is gradually turning into a role model for youngsters in India. Although fascinated by his success, few know about the hard- ships he faced in his journey to fame. Pre success phase Hardik dropped out from school in 9th grade to focus on [...]

October 14th, 2017|Blogs|0 Comments

Insight into the role of a Team Manager Tête-à-tête with Sakar Sharma

Tarun Kaboo - MSM 1 Sakar Sharma is all but 26 years of age, diving a bit into the past, he won his first title as a team manager with the Jaipur Pink Panthers in 2014 when he was just 22! What goes into the making of a successful team [...]

October 14th, 2017|Blogs|0 Comments

Olympic Task Force for the Grassroots

Varun Singh - MSM 1 In the backdrop of India’s Rio Olympic performance, the Gov- ernment of India has formed a committee by the name of Olym- pic Task Force to enhance India’s performance in the upcoming Olympics and para olympics. The eight member committee, which includes Beijing Olympics Gold [...]

October 14th, 2017|Blogs|0 Comments

VIVO – A Game Changer?

Sachin Nayak - MSM 1 When VIVO entered the Indian smartphone market in 2015, not many knew about them. Fast forward a couple of years later and VIVO has made some huge strides not only in the smartphone market but also in the realm of sports. VIVO made its pres- [...]

September 26th, 2017|Blogs|0 Comments

What is happening in Sports?

Spandan Paul - MSM 1 Bangladesh crushing Australia in Dhaka and Windies humiliating England at headingley has turned the heads of many cricket pundits. Fans are exuberant over the fact that game is defending its nature of glorious uncertainties and that too in its elite form. 54 teams from all [...]

September 26th, 2017|Blogs|0 Comments

Class of ’92 : The Business Side of Things

Arjun Ohri - BSM 1 Ahh, One of the best academy players ever produced by an English Club from the 1990’s were The Class of ‘92. It comprises players like David Beckham, Nicky Butt, Ryan Giggs, Gary Neville, Phil Neville and Paul Scholes, who all grew up under the legendary [...]

September 25th, 2017|Blogs|0 Comments

Top Players who turned into Sports Entrepreneurs

Gaurav Kadam – MSM 1 Sports Business in India is on the verge of becoming the next big thing with huge corporate influx due to mushrooming leagues in different sports. Indian sportspersons, after making their mark on the field have taken kindly to benefitting from the rising industry off the [...]

September 25th, 2017|Blogs|0 Comments

Star Inching Towards a Monopoly?

Pawan Kumar – PGPSM Star India was the only bidder to gain sole rights for the IPL outbidding the rest 13 companies by an exclusive thin figure of 528.5 crores. The total bids were made in seven categories including television in India, Digital In India, right for USA, Middle East, [...]

September 21st, 2017|Blogs|0 Comments

Pro Kabaddi League Dethrones Cricket in BARC Ratings

Rohan Parakh – BSM 2 Cricket is now getting serious competition in the sporting leagues with week 32 of BARC ratings showing a remarkable rise in viewership of Pro Kabaddi league. That was in the second week of running. Star Sports First, recently being launched grew on the strength of [...]

September 21st, 2017|Blogs|0 Comments

It’s not the end, it’s the new beginning – Convocation 2017

Goodbyes no matter how hard, are a part of life. It was that time of the year when we at International Institute of Sports Management (IISM) had to bid adieu to our PGPSM batch students. It was time to let the efforts of the past one year bear it fruits. [...]

July 15th, 2017|Blogs|0 Comments

2017 to be a defining year in Sports & Entertainment marketing

While 2016 saw a lot of upheaval and a change of existing norms, 2017 will be the official harbinger of change in the world of Sports-tainment. Harnessing the reach of the digital medium and constantly reinventing the way consumers engage and interact with the sports and entertainment realm; will not [...]

June 7th, 2017|Blogs|0 Comments

Sports Business World

Sports in India is moving out of the closet from the once dominant “Big Daddy” – Cricket to Multi-Sporting Nation tag garnering presence in both traditional sports like Kabaddi and famous international sports like Football. India has caught the fancy of Leagues right from the decade old IPL to spreading [...]

May 10th, 2017|Blogs|0 Comments

Business of Sports

One of the most miraculous startup stories of all times has been the continuous and rise of sports on the Indian horizon. Sports and the furtherance of its concept into business has championed the cause of producing better athletes, and in turn growing the revenue stream. Sports has an ecosystem [...]

April 29th, 2017|Blogs|0 Comments

Sport Organisation and Administration in Indian Sports

Nelson Mandela once said, “Sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does. It speaks to youth in a language they understand.” Having been a part of the sports industry for [...]

March 24th, 2017|Blogs|0 Comments

Why Sports Management is a lucrative career

Over the years, management education has gained momentum, thanks to all the varied specializations available. ports Management however, is a relatively new concept. The field opens up a range of opportunities depending on one’s interests and the organization one wishes to join. Right from managing athletes, venues, managing and creating [...]

March 9th, 2017|Blogs|0 Comments

Are startups the key to driving the sports industry?

The recent years have seen a number of promising ventures bloom, subsequently growing to be called "unicorns", powered by billions of dollars in investments being pumped into the Indian startup ecosystem. Led by Ecommerce, the economy saw many industries open themselves to innovation. Healthcare, transportation, fin-tech, education, Data analytics, hyperlocal [...]

March 2nd, 2017|Blogs|0 Comments

How to Crack SMAT 2018?

As it is rightly said, you should always go with the flow and imbibe the changes that come along in the path!! That’s what IISM believes in as well! Like last year, this year IISM’s SMAT will be an online test. The only difference will be that students will have [...]

February 8th, 2017|Blogs|0 Comments

Are you sure you know what Sports Management is?

“Are you sure you know what Sports Management is?” “Maybe you should be looking at advertising.” I was told during my interview with a Sports Management MNC that had just set up an office in India 12 years ago. To be honest, I really didn’t know what Sports Management and [...]

December 15th, 2016|Blogs|0 Comments

Many reasons to pursue Sports Management as a career

According to the industry experts, the sports industry has grown 12 per cent year-on-year. FICCI's Vision document 2014 has estimated a total requirement of 43.7 lakh people across the industry by 2022. Also, thanks to the introduction of various sporting leagues like ICC World Cup T20, Indian Premier League, Pro [...]

October 12th, 2016|Blogs|0 Comments

Sachin Tendulkar, India’s Goodwill at Rio Olympics!

Rio Olympics and the whole world is in a tizzy and with India sending the contingent of 121 athletes, the largest ever in the history, we are surely sending out a powerful message to the world. Today when the Nation is riding high, isn’t it natural that the God of Cricket, the Master [...]

August 3rd, 2016|Blogs|0 Comments