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     IISM Advantage ( The IISM Education Advantage )

The lucrative deals that a successful sports star can sign often create a new career in sports management. Career options in this booming industry have started opening up but there are hardly any specialized educational institutions offering courses specializing in sports management. IISM is the first and only one of its kind in India. Graduates from the founding batch have already been absorbed by the burgeoning sports management and marketing sector in India.

The opportunities are immense - The BCCI, for instance, is already creating a 30-member team of management professionals with a background in specialized sports management. 
Recent months have witnessed a number of developments that suggest that other sports are starting to develop some serious infrastructure and disciplined management in India. This has also given rise to a new demand for professional management teams in the field of each sport.

All India Football Federation (AIFF) is also making it compulsory for all the National Football League Playing clubs to appoint a full time paid CEO to look after the Management of these clubs. Major football tournaments are held every year in the country. 

Increasing number of hockey tournaments held in the country throughout the year. Every year India hosts tournaments such as All India MCC Murugappa Gold Cup Hockey Tournament, All India Aagha Khan Hockey Tournament, All India Beighton Cup Hockey Tournament, All India Lal Bahadur Shastri Hockey Tournament, All India Gurmeet Memorial Hockey Tournament, All India Jawaharlal Nehru Hockey Tournaments, All India K D Singh Babu Memorial Invitational Prize Money Hockey Tournament, Junior National Hockey Tournament. Each of these tournaments are built from a scratch and turned into the roaring successes by talented sports heroes who work day and night in the background.

Ever since the inception of All India Tennis Association (AITA), the popularity of tennis is growing in the country. Presently, the only major tennis international tournament in the country is the Chennai Open. Plans are afoot to bring more ATP Tour events in to the country from as early as 2012.

The formation of India's first formula one racing team, Force India, has made this sport a popular one amidst a wider audience. Especially with India to host its first F1 race: the Indian Grand Prix. This is to be the longest 2011 formula one racing season in sports history, with a total of 20 races. It will take place in New Delhi and I leave to your imagination the level of management that will be required by an international event as this.

Like every year India will host several golf tournaments in 2012. The tournaments will be Aamby Valley Asian Masters, Avantha Masters, Hero Honda Indian Open, Indian Masters and the SAIL Open. Golf is pulling in more and more corporate partnerships by the year. Hero Honda Motors, Chivas Regal, Business Today, Tag Heuer, Mercedes Benz all are queuing up to sponsor golf tournaments. Over the last 10 years, the number of golf courses in the country has almost doubled from 85 to 165, including world-class high investment Jack Nicklaus signature courses like the Jaypee Greens on the outskirts of New Delhi. The prize money in golf now ranges between Rs. 150 million and Rs. 200 million. The sponsorship amount is Rs.70 million annually and growing at a brisk 20 percent annually. What's more, from almost next to nothing five years ago, India now has 100 days of pro golf challenger on the calendar. The snooker tournaments in the country include All India 9 Ball Pool League, the All India Junior Open Snooker Tournament, the All India Invitational Snooker Championship, the Snooker Tournament and many more. All in all, the sports management industry has grown to an approximate 60,0000 crore in 2011, which is double of what it was in 2009. Two of the ten IPL teams sold for a combined value of over Rs 3,000 crore. By these standards, the value of the ten IPL teams alone works out to over Rs 15,000 crore. The IPL is now being touted as an annual billion-dollar event. That itself explains the magnitude of the industry in India.