Master of Sports Management (MSM): In association with University of Mumbai

The Masters of Sports Management modelled on MBA program is a specialized business management degree programme in sports management. The course is association with University of Mumbai. The advanced program includes a 60:40 ratio of Management studies and sports management in the curriculum.

The MSM program aims to develop world class managers to handle and manage the sports industry with an understanding of the practices, strategies and the fundamentals of the sports industry and the scopes in the related sector.

MSM is a 2-year full time degree program similar to MBA/MMS program & includes classroom education, industry visits, field works, internships, live research projects and many guest workshops.

Internships and Work Opportunities:

The Institute also offers an Internship at the end of the 1st year. The internship program provides the students with opportunity to get deeper understanding of the various departments/functions of a sporting organization related to sports industry and a chance to expand your network.

We also provide practical placement assistance at the end of the 2nd year to all the successful students. After the completion of the degree, you may utilize sources to get assistance to discover work opportunities.


The candidate must have successfully completed his/ her graduation in any field with 50% for open category & 45% for reserved category in all the subjects.

Semester 1

  • Perspective Management
  • Financial Accounting
  • Business Statistics
  • Operations Management
  • Managerial Economics
  • Marketing Management
  • Business Communication
  • Organizational Behavior

Semester 2

  • Financial Management
  • Legal Aspects of Business & Taxation
  • Business Research Methods
  • Economic Environment of Business
  • Marketing Applications & Practices
  • Sports Management
  • Sports Human Resource Management
  • Sports Organization & Administration

Semester 3

  • International Business
  • Strategic Management
  • Product & Brand Management
  • Sports Marketing
  • Sports Analytics Management
  • Sports Financial Management
  • Sports Sponsorships
  • Sports Law
  • Summer Internship

Semester 4

  • Entrepreneurship Management
  • Digital Marketing in Sports
  • Media Marketing in Sports
  • Public Relations in Sports
  • Sports Facility & Event management
  • Business Negotiations Skills
  • Project Work