Certificate Programme in Advanced Sports Marketing:

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A sports marketing course’s main goal is to give students a thorough understanding of marketing concepts and tactics as they relate to the sports business. The goal of the course is to assist students in gaining the information and abilities required to design, market, and sell sports-related goods and services.

A sports marketing course will cover areas like media relations, event management, fan interaction, sponsorship, advertising, and branding. Students are expected to gain knowledge of the particular opportunities and difficulties that are present in sports marketing as well as techniques for creating compelling marketing campaigns that appeal to athletes, fans, and other stakeholders.

The overall objective of a sports marketing course is to provide students with the information and abilities they need to flourish in a fast-paced, dynamic sector.

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Program Details:

  • Starts on: 
    7th October, 2023
  • Duration: 
    25 Saturdays
  • Format: 
    On Campus Sessions
  • Fees: 
    INR 85,000


Program Syllabus:

  • Module 1: 
    Sports Marketing and Emerging Trends
  • Module 2: 
    Understanding Sports Consumers
  • Module 3: 
    Sponsorship Strategy, Activation, and strategic sports marketing
  • Module 4: 
    Digital Marketing in Sports
  • Module 5: 
    Branding in Sports
  • Module 6: 
    Events and Experiences in Sports
  • Module 7: 
    Athlete and Celebrity Endorsement
  • Module 8: 
    Tourism Marketing
  • Module 9: 
    Ethics and Legal Issues in Sports Marketing
  • Module 10: 
    Data Analytics and Emerging Technologies in Sports Marketing
  • Module 11: 
    Sports Financial Management
  • Module 12: 
    Leadership & Management in Sports Marketing


Programme Highlights:

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Who is this Program for?

  • This programme is for any professional working in the field of Sports who wants to Understand Branding, embed business strategies, and elevate customers’ brand experience and Fan engagement on and off the field.
  • Uniquely designed under-graduate program to meet the needs of modern day sporting ecosystem
  • Early to mid-level professionals working in marketing, branding, consumer behavior, Sponsorship, and Digital Marketing want to learn how it is done in the field of Sports.
  • Budding & Experienced Celebrity & Athlete managers who want to explore the process of brands & their value chain creation.
  • Founders and Entrepreneurs who want to set up their own Sports organizations and take their brand to the next level.


Vinit Karnik


Programme Mentor

A highly accomplished professional with over two decades of experience in the media, sports and entertainment business in India. Vinit joined Group M India in 2006 to scale up its fledgling entertainment and sports practice into a robust and sustainable business arm. Under Vinit’s leadership, ESP Properties India has grown and emerged as a unique and dominant entity in the sponsorship business in India generating over $250 million investments from more than 100 clients in these 10 years.


Our Faculties:



CMO I Angel Investor I Consultant I Mentor
  • IIM Calcutta Alumnus
  • Former GM Marketing at Raymond
  • Former Head-Marketing for Colorplus
  • Founder – Add Valorem

Entrepreneur | Sports Broadcaster | Author
  • Founder – ewaste Hub
  • Management Trainer
  • RJ and Radip Broadcaster – AIR
  • Founder – Trimurti Sportz;

Frequently Asked Questions

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