Founder – Director’s Message

Mr. Nilesh Kulkarni (Founder-Director's Message)

Sports- The Sunrise Sector! The sports industry has witnessed a growth of 12 per cent year-on-year. While, FICCI’s Vision document 2014 estimates a total requirement of 43.7 lakh human resources across the industry by 2022. While the numbers clearly talk volumes about the opportunities that lie ahead, it’s interesting to understand the change that we’ve witnessed over the last decade, owing to the influx of various sporting leagues like ICC World Cup T20, Indian Premier League, Pro Kabbadi League, Indian Table Tennis League, ISL, Futsal etc.

These leagues have not just aided in the overall awareness of the sports but also increased the affinity towards it. The consumption of sports on television has increased immensely, giving a further fillip to the development of sports in India. One must not forget that this has thus, aided in making a middle class parent receptive to the idea of their children pursuing careers in sports—a sure facilitator in the demand for sports management.

However with growth, also comes responsibility. While, there is no doubt that the sports industry is seeing an upward surge, it’s also signalling towards the need of professionals at various skill levels, Sports Managers being crucial in the same.

In a short span of 8 years, International Institute of Sports Management, Mumbai (IISM), we’ve succeeded in carving a niche for ourselves as the first professional Sports Management education provider of India.

The field offers a pool of opportunities depending on one’s interests and the sector that one wishes to join. Whether it’s managing athletes, curating venues; managing and creating sporting properties; creating wealth and marketing of events or developing businesses, etc. a specialization in Sports Management provides challenging as well as satisfying career avenues.

Its essential to provide an aspirant a comprehensive understanding of the multi-dimensional value of the sports industry, because the industry needs just more than man power, it needs future ready professionals who are ready to innovate, ideate and succeed. It’s through this knowledge that they can acquire a variety of skills for sectors like business and administration, public relation, marketing, managing media, sports celebrities and officials and prepare for entrepreneurship and so on.

With its collaborative arrangements within the Sports Industry and global sporting industry icons as its advisors and supporting pool of visiting faculty from top B-Schools among many others, IISM is an embodiment of underlying philosophy of ‘Global Mindset, Indian Roots’. The academic rigour of our curriculum is complemented by insightful guest lectures delivered by personalities with a record of outstanding accomplishments in all areas of Sports Management providing a deeper perspective to the ideas and practice of management to the students.

With an emphasis on creating Day One Business Ready Managers & future sports management leaders, IISM has undertaken a revolutionary redesign in management education through innovative academic methodology and delivery systems for students to take the fullest advantage of the exceptionally rigorous and demanding nature of the customized curriculum.

We have always pioneered in new areas, according to changing business requirements and were the first to introduce a Bachelors degree for Sports Management in India!

As an institute, we’ve always strived to break the stereotypes & create new paths for our students & the industry as a whole. I take immense pride in mentioning that in January 2016, IISM created history by producing India’s first ever National Anthem – Jana Gana Mana – sang by the leading sports heroes of India including – Bharat Ratna Sachin Tendulkar, Sunil Gavaskar, Sania Mirza, Mahesh Bhupathi, Bhaichung Bhutia, Gagan Narang and Sushil Kumar. The anthem has so far inspired over 2.5 million (and counting) hearts through social media and cinema halls!

We are continuously looking at ways to evolve & adapt to the industry needs. We are in a phase where the need has been carved and the resources to fill into those are shaping up too and that’s exciting. We’re elated to help young aspirants blend their passion for sports with academia & build their profession out of it. It’s exciting to offer them some challenges & help them do more than just a “job”

I firmly believe that IISM will help bridge the glaring gap that divides the two currents – at one end is a vibrant, youthful population of aspirants keen to make their mark in a sunrise sector; while at the other is the robust value chain of sports management companies, advertising agencies, media buying firms and celebrity management companies. Our alliances across various forums like CII, FICCI, IMC Chamber for Commerce and Industry, etc. to facilitate discussions & recommend development strategies to government bodies & aid in the policy level decision making; or with companies like Sportz Consult & Zeven for initiating research based knowledge reports; or with international educational institutions like Victoria University to initiate research projects; or with international clubs like Liverpool FC for fan engagement and promotion activities; and many more with leading names in training, internships and placement will undoubtedly spell bright careers for our graduates in their chosen disciplines.

I believe that enabling students to develop the capability to shape their own lives should be an integral part of every education & thus the course curriculum, is tailored to strike a conscious blend of academia and industry fostering analytical approach and critical thinking along with academic excellence.

Our classroom sessions go hand in hand with real-life, real-time exposure to various sport events, practical case studies and project assignments, thus offering you an unparalleled experience of learning that enriches the rest of your lives.

This is your moment to shine, rise & set out of this journey of becoming the Jerry Maguire’s of the sporting ecosystem & represent India on the global map.

Bon Voyage !

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