My journey to IISM was an unexpected turn in my life as doing a Master’s was something that I never considered doing.
My dream was to be a sprinter and to represent India in the Olympics, but due to a ligament tear, I could not pursue my dream and I started to think ‘What Next?’ While applying to various sports institutions & colleges, I came across IISM’s Master of Sports Science degree program. This gave me a new direction that I never thought of.
My dream is to be one of the best Strength & Conditioning Coaches in athletics and help other athletes achieve their dream. IISM is helping me every day to grow closer to that dream by making the learning part, fun and exciting.

I’m currently pursuing Post-Graduate Program in Sports Management from IISM. Sports has always been a vital part of my life. It gave me something more than just a purpose – it gave me an identity. I always wanted to be on the playground than be confined within the four walls of the classroom during my school life.
This fascination with sports made me curious about not just the strategies of the game but also about the logistical and management aspect of it. To continue this professionally, I choose IISM for my training. So far, my journey at IISM has been amazing. From the first day itself, we have been trained with ground-level experiences. I was also elected as President of the College Sports Festival.
Apart from this, I have received an internship at FIFA World Cup 2022, in Qatar. Through education at IISM, I am taking my efforts forward and building myself as an ethical leader who can create new systems for the sports industry.

I’m in the second year of my Master’s Degree in Sports Management at IISM and I did my graduation in B.Com.
Sports has always been a source of inspiration and learning to me, rather than mere entertainment. I was always passionate about sports but didn’t know that I could a career in it.
This opportunity of transforming my Passion into a Career was presented to me by IISM and I am grateful to them! Choosing IISM was absolutely no brainer as it is the best sports institute in India. I aspire to be affiliated with the BCCI in the near future and make a career in Grassroot Development.

I am in my second year of pursuing a Bachelor’s degree in Sports Management at IISM and I am a professional Middle-Distance Track Athlete (400m, 800m & 1500m).
I chose to pursue Sports Management because I aspire to work in a field where I can freely express myself and IISM has given me this opportunity. As an athlete, my main aim has always been to improve my performance and my goal is to win a National medal in Athletics and also continue pursuing my other passions.

As a sports consultant having studied at IISM, I am currently leading the IISM team of students working at the upcoming Khelo India University Games. Despite the challenges during COVID, IISM opened several doors for me, which led to my current role. My message to aspirants is to seize opportunities, regardless of the pay.

Studying at IISM was a turning point in my career. From getting my first internship to becoming the Partnership Manager at Rario, I’ve witnessed remarkable growth. IISM gave me the much-needed confidence, invaluable knowledge, on-ground internships, and supportive environment that helped me understand the intricacies of the sports industry.

While studying at IISM, I gained hands-on practical experience and built a strong network because IISM maintains the perfect balance of theory and practical sessions. My advice would be to make the most of the volunteering and internship opportunities that you receive from day one and build a strong network.

Studying sports management at IISM opened doors to the dynamic world of sports. I’ve explored diverse roles, which led me to become the Manager of Partnerships and Alliances at FanCode. As sports management is an exciting field, my advice would be to explore different paths and not to keep oneself restricted.

At IISM, values like punctuality, team work, determination and most importantly independence and management of Human Resource are instigated into us from day one. Hands on experience in the form various internships, jobs and volunteering opportunities helped us to be the best versions of ourselves.

IISM has given me an amazing platform for overall growth and development. It has a diverse culture, integrating students from across different states, ensuring a student-friendly environment, which helped me to learn a lot. The faculty members here are very friendly, professional and inspiring. They have always encouraged me to learn through projects, which were very helpful for me throughout our studies.

– Shirish Nawathe

(Master of Sports Management)

Mumbai is a city of dreams, they say and IISM has undoubtedly helped me to fulfil my dream. I moved to Mumbai from a small village in Madhya Pradesh and applied to IISM to pursue a career in sports as I am extremely passionate about it. The institute has helped and guided me towards and on the path of achieving my career goals and work my way up the ladder in the sports industry. Studying at IISM has been the ideal decision for my career and I urge all students to enrol in the program and reap the benefits of it. During my journey at the institute, I have learned that it is important to grab the right opportunity as it comes. With many great internships and placements offered by IISM, you will definitely be on the right path with perseverance and readiness to take on anything that comes your way.
Current Company and Designation:
Sports Interactive, Project Manager (Jr. Associate)

As someone who is very enthusiastic about making a career in sports management, IISM has surpassed all expectations. The course has opened a plethora of pathways in sports with the guest lectures provided by eminent and successful personalities from the industry. They had added a lot of value to the knowledge I have gathered to date. IISM has offered many opportunities to work and to network with many people from varied backgrounds in the sector along with offering academic excellence. For instance, being a football fan, I had an opportunity to work with the Bhaichung Bhutia Football School through IISM placements and I am grateful for it as it is a great start to my career in sports. Being a reputed institution, I would urge all students, with full confidence, to join the institute as they provide a platform to meet new people who will aid you to excel in your selected field.

IISM is a place where you can find the ideal combination of learning and fun. The primary course focus was sports management and it enhanced my skills in digital marketing and celebrity management. It offers a pool of opportunity, be it internships or volunteering for life skill development. I enjoyed my journey at IISM as the path was full of great experiences, all thanks to the great support received from the faculty. IISM provides you the right platform to showcase your skills. All you need to do is be focused, and work hard towards achieving your career goals.

Current Company and Designation:
Starconnect, Event Manager.

Being a student at IISM has opened many doorways for me in terms of internships and career opportunities. With great faculty that guided us in every possible way and an environment which is really conducive, IISM is the perfect school to learn how to effectively make a worthwhile career in sports. I would urge everyone looking to build a career in sports management to apply to IISM and witness first-hand the chances they offer.

Former Intern at 12TH Hour Ultra Marathon

At IISM, I had an opportunity to volunteer as the Liaison Officer for the Odisha Men’s U/17 and U/21 Hockey Teams at the Khelo India Youth Games 2019.
I feel immensely proud to have been involved with the Odisha U/21 and U/17 Hockey Teams which finished with a Gold and Bronze respectively.
I would like to thank the Corporate Relations Team At IISM for giving me this opportunity.

Working at Khelo India Youth Games 2019 was a great learning experience for me. I had an opportunity to learn a lot in depth. Working with Sports Authority of India and a consortium of EMAs gave me a clear picture of how a mega event is managed and organized which in itself is a great learning curve in my career.

I would like to extend my gratitude to my college IISM for giving me wonderful and fruitful opportunities like this.

I have always been a sports-lover, and I always knew my happiness lies in being out there on the field. I always wanted to learn and get a deep insight about the sports world beyond the field and IISM was the best option and choice that I made. The journey so far has been wonderful and the people whom we have got to meet have had really interesting things to share with us.
The atmosphere here has only always given me a feeling of belongingness because sports has always been a priority to me and here I have met all like-minded people and sports-lovers. The staff and the management has also been very helpful and co-operative.

It was a pleasure working as an assistant sound manager with Beat It Entertainment team for a prestigious event U-17 FIFA World Cup at Goa. It was once in a life time experience where i worked with the head sound engineer and sound manager creating a lively ambience by playing the FIFA anthem and national anthems of different countries. Proudly showcasing that I coordinated well with my co-workers, now i have got the confidence to manage any event in future. FIFA officials were really supportive and i got to learn a lot which was possible only because of the support of my college staff and my friends. I take this opportunity to thank IISM for helping me to grab this opportunity, without their support i wouldn’t have gained such an experience.

The experience of working with SportzPower as an event management intern for the India Football Forum was very enriching.

It was a great experience to prepare for an event of such magnitude and witness the industry’s finest share their viewpoints on the footballing industry in India through a conference like this.

It has helped me expand my horizons not only about India football but about the sports industry as a whole.

I am grateful to Thomas Sir, Aparna Ma’am and IISM for this incredible opportunity.

I am grateful to have had an opportunity of being a part of the Mumbai ultra-marathon which is a 12-hour running event that aims at spreading awareness about running and its importance.

My day started pretty early at 4 am in the morning & helped me learn a lot about pre event activities. The most important learning that I gained was to organize effectively & deliver in short duration, best experience to the runner. The way the activities were planned keep smaller of detailing in mind was astonishing.

Overall, it was a great learning experience & I look forward to many more experiences like these.

I attended the Mumbai Ultra Marathon for the first time from an organising side.

Behind the scenes there goes so many people’s efforts to make the event successful. Being a part of that team, I felt really proud to have contributed my part in it.

Participants thanked us for making the event beautiful. No incentive can feel as special as those words.

I am thankful to IISM for giving us this opportunity. Looking forward to many more such events.

It was a great experience to be a part of Asia Cup Live Streaming & we got this opportunity thanks to IISM. It was dream come true to meet the real cricketing heroes and the living legend : Kapil Dev sir.

This experience helped in understanding the different aspects of shooting a live sporting telecast & how efforts of each team member count.

I would once again thank IISM & Star Sports for providing us with such a great learning experience.

As a proud IISM student I would like to thank the management for giving us such a wonderful opportunity to be part of a live game that too between the arch rivals India vs. Pakistan. We got a chance to meet a lot of cricketing legends whom we watch on television as part of the analysis, commendatory, and hosts of the show. We learned how the work behind camera will be and how hard they work to deliver a Picasso to the viewers the numerous workforces involved in it, coordination between them and the management who organize in a smooth manner. It is overall a great learning experience for students like us who will be into the industry in future. It inculcates enthusiasm and also prepares us for the kind of efforts we will have to put in, to represent at such big stages.

Looking forward for more such opportunities in the future.

Thank you.

“We got to attend the Sports Analytics Conference. We got to learn about what sports companies are doing for fans, brands and engagement, in the field of technology, performance and data science and also the kind of efforts taken for sports development at the grassroots level. Apart from this, also got immense networking opportunities with industry stalwarts. Overall, a day spent well with many learning outcomes. Special thanks to IISM for making this happen.”

It was amazing to be a part of the coverage of a pre-innings and mid innings show for Asia cup match between India and Hong Kong.
Jatin Sapru, Harbhajan Singh, Zaheer khan, Aakash Chopra, Kapil dev sir were the chief guest for the day who answered to our questions.
As sports management students, it’s important for us to learn the technicalities both what’s visible on the TV and what it takes to cover a show.
It was a great learning experience for me & I will cherish it for the rest of my life. All thanks to IISM and star sports.

“It was great experience to be able to attend such a prestigious conference. I’d like to extend my gratitude towards IISM board members for exposing us to such a great platform& letting us explore wide horizons through research paper or knowledge report. It was a great learning experience as we got an opportunity to interact with not just the industry experts but also dignitaries with abundant knowledge about the sporting ecosystem. Networking is key to success was embodied through this event as we also got an opportunity to interact with athletes like Manu Bhaker & Vikas Krishnan who’ve made India proud.
When I chose IISM to build my career within the sports industry, my ultimate goal was to become a sports analyst and I believe with opportunities like, I’m getting the right push as I get to interact with sports analytical experts from ruling sporting companies like star sports who guided me in various aspects of analytics which was the biggest and most important takeaway for me.
I am extremely grateful to IISM for providing this platform & helping me be more confident about my vision.”

“Firstly, I would like to thank IISM for giving me an opportunity to contribute & be a part of Knowledge Report development which was first of a kind experience for me. It was a pleasure for me to participate & write for this report with a great team where I got a guide like Amitava Sir & Avanti Ma’am who guided me very well while developing this report. I would also like to appreciate the work of my team-mates as well who were part of this report.
For me, TU₹F 2018 was just a second opportunity to attend a conference where I got a chance to Interact with the experts of the Industry & dignitaries from the Ministry as well. Personally, for me getting a chance to speak-up with Indian Olympic Committee & International Hockey Federation President Mr Narinder Batra about the upcoming Hockey World Cup was a great experience. Also getting a chance to meet & interact with the Athletes & Para-Athletes who had brought many laurels for the nation was amazing.
I gained immense knowledge while developing this report. Developing this report also made me feel free from the fear of writing about my own ideas with the help of some facts and figures. Getting a chance to converse with the Industry experts will provide you with lots of insights which would definitely help you in deciding your next Course of Action.”

“Attended my first Sports Analytics Conference, thanks to IISM.

I am glad that the #SAC17- a platform where like-minded sports industry professionals gather to present, share and discuss advancements in various fields of the sports industry, took place in Mumbai and I got to experience it in my 1st Sem itself.

If I hadn’t been in IISM, I wouldn’t have known about it. It was well organised. Special thanks to all those who worked behind it.”

IISM provides every student exactly what they need for life. Being a sportsman, I always wanted to enter the field of sports & give back. IISM helped me in doing so.

Supportive seniors, experienced faculty, wonderful campus, quality education, real world experiences & amazing friends; its everything one needs from a college & a network developed for life.

Not only do they conduct various guest lectures, but also give us real world field experiences, to test the all-round development of the students.

Being a part of “The Pinkathon- an initiative by United Sisters Foundation” was a great opportunity.
I strongly believe taking up this internship will be a great start and boost to my learning and will provide first-hand experience of being on the corporate side of events of such calibre.
I can now literally tell everyone that “work is taking me places”, as being a part of the Pinkathon team will allow me to travel and will continue to do so! Thank you IISM for this opportunity.

Being a part of Aditya Birla Sports is in itself a great opportunity & what added more to this was the event that I will be working on.

Being able to work with such a big organisation as an intern is in itself a great way to start my career. I strongly believe that this exposure to the industry will help me learn a lot of things in the upcoming days.

This opportunity means a lot to me & I am looking forward to give my best and make my family, friends & IISM proud of me.

Getting to volunteer at the Mumbai Ultra-Run marathon was a great learning curve for me. It helped me in understanding how to host an event of this stature & also meet inspirational athletes who even at the age of around 70 years had the zeal and enthusiasm to run over 70 kms.

I’d like to thank IISM for giving me such an opportunity, that I’ll cherish forever.

I’ve always been inclined towards research development. I would really like to thank IISM for giving me an opportunity to work upon a knowledge report “Sports Development and Youth Engagement” which was released at the FICCI TURF 2018 Conference.
This assignment has helped me get an in-depth knowledge about the sports industry & how youth is an integral part of it, for a bright future of this sector.
This was undoubtedly a great learning experience, and I wish to work on many such research projects, in my tenure at IISM.

“We got an opportunity to attend the Sports Analytics Conference. And trust me, it was quite an eye opener and learning curve for someone climbing the ropes of the sports industry like me. We got to learn about what sports companies are doing for fans, brands and engagement, in the field of technology, performance and data science and also the kind of efforts taken for sports development at the grassroots level. Apart from this, also got immense networking opportunities with industry stalwarts. Overall, a day spent well with many learning outcomes. Special thanks to IISM for making this happen.”

“It’s amazing to have had an opportunity of experiencing the pre-match show of the India – Pakistan super 4 clash of the Asia Cup 2018.
A huge mention to the International Institute of Sports Management for letting me be a part of this wonderful experience.
This was a combination of a great learning perspective and a series of fan moments with experts at the Star Sports studio.”

IISM has been nothing short of an astonishing experience for me. It has been helping me build a better future within the sports industry.

IISM believes in aiding the enhancement of the gen next by its bewildering course material and extraordinary work opportunities.

The culture at IISM is something that I absolutely love, there are these various cells in which we get to apply & work closely with the faculty of IISM.

I can only offer gratitude to IISM.

“The experience at the IDBI marathon was one to cherish for lifetime. This was the first time I was volunteering at a Marathon and it was really amazing to see such enthusiasm among the people.

Not only the participants but the organising team of IDBI was also full of energy. Their energy and enthusiasm made us realise that we also play a very crucial part in the event.

Thank you IISM for giving us an opportunity like this.”

Since the first moment I came to IISM I was met with nothing but energy and enthusiams. The faculty and staff at this institution are top rate. They all want their students to do well. IISM has so many opportunities for the students to get the help they need… Professors helped me beyond words, I can say. All the faculty members were amazing!! They were active sports industry professionals and the experience and knowledge that they brought with them can’t be matched. I really believe it is a privilege to join IISM and I am so glad I made that decision.

IISM’S Post-graduate program not only adequately prepared me for my field, but it also provided me with networking opportunities to which I wouldn’t have otherwise been exposed to. IISM gave me a broad overview of the sport industry and showed me the many different avenues that are available to be pursued. It’s a unique university where in you are given an opportunity to work in a sports management company in between your course and gain first hand industry experience. Professionalism in the sports industry is the need of the hour here in India and IISM is one of the first institutes which help us in attaining that. The lecturers have all been working in the sports industry so we have been enriched with some useful knowledge which will help us while working in the industry.

The most ideal way to kick start your career in the sports industry. IISM provides you with all the insights required to succeed in this field. with top notch faculty and industry interface opportunities IISM is the place to be !

Being a sports fan has been my identity for as long as I can remember. Following sport was always considered a ‘hobby’ with which to fill time and provide a refresher from daily routine. To come to IISM and talk, discuss, debate sport as a routine was an experience in itself. The program provides a good solid understanding of the sports business, delivered by competent faculty. There are a few teachers, unrivalled experts in their domain; learning’s from whom have left a lasting impression. IISM provided me the platform to break into the sports industry, and for that I will always be grateful. Over the course of the year I had the good fortune of meeting varied personalities and have made some terrific friends amongst them. The course has left me with great memories from numerous fun times in and out of the classroom. The real value gleaned from my time at IISM is the network of sports management professionals that I have been able to build and am privileged to be a part of.

IISM came as an obvious choice as it was the best option to help pave my path in the sports industry. The journey has been wonderful, it helped me understand the complexities of the sports fraternity and gave me an in depth knowledge of the workings for the same. The unconventional approach in learning only added to the belief that it’s going to be sphere of passion and the desire to contribute that will guide you to your destination. Being in a place with many experienced and like-minded people only positively adds to the experience.

I have always been in love with sports, to be specific with cricket. At IISM, I was provided with an opportunity to get in touch with people who shared an immense passion for the world of sports. More importantly, it made me even more aware of the factors such as marketing, advertising, sponsorship and branding that form a crucial part of today’s sporting environment. The module of Sports Journalism has provided an impetus towards my interest in sports writing.

Joining IISM turned out to be a very good decision for me as it gave me the right launching pad in the Indian sports industry. We got insights into the various verticals that existed in the industry with the help of some valuable experience shared by faculty. The classroom was filled with people passionate about various sports which helped in adapting learning from one sport to another. This mix of amazing people (now my friends) helped me realize the landscape of Indian sports industry and the various opportunities available to contribute.

IISM is a one of its kind sports institute in India which covers maximum fields in Sports Management such as Sports Marketing, Sports Law, Public Relations, Principles of Sports Management, and Sports Medicine etc. IISM aims to bring out the professionalism in its students which can be applied in the much needed Sports Industry in our country. IISM continues to blend unique traditions with intellectual innovation to provide the best sports education environment for the development of outstanding graduates. Students interface and work with leading sports professionals from every field who are much focused on providing exceptional educational opportunities for all students.

IISM has changed my view on sports from a fans outlook to a Commercial prospective. IISM has surely broadened my skill sets and my approach to the Sports Industry, the course not only helped me with providing Various Insights but also have embedded to develop a thought process inorder to tap and make the most of the various avenues of the Sports Industry.

IISM has helped me realize my strengths and also my areas of improvemnt. The subjects covered during the academic year have given me knowledge of all that goes into the making of an organization, brand or aleague. I’ve been able to gain self confidence will help me in the long run, in the Sporting Industry.

My experience with IISM has been great since day 1. The faculty and office staff is really friendly and understanding and when it comes to education, there’s so much emphasis on practical knowledge than book knowledge which is the most important thing needed for such a professional course.

“The International Institute of Sports Management has been a great experience for me. These past few months have helped me learn a lot and grow my knowledge about the sports industry in India.”

I am very happy to be in the first batch of MSM which is recognized by Mumbai University. As IISM is located in Mumbai, it is truly advantageous for us to get exposed, interact & train with the high-profile executives of the commercial industry.

Programs at IISM helps in identifying goals and make a plan to achieve them with a focus on developing skills in areas like leadership, marketing and professionalism.

The skills and experiences you again in the coming years will impact your success in your career and beyond ally, I got acquainted with the core sports industry practically and am looking forward for more.

The journey of sports began from school but to accomplish my dreams in sports field IISM has shown me the path. The experience here has been amazing and the numerous opportunities it has shown me till now has been tremendous.