In today’s competitive and fast-paced world, one should look after his/her physical and mental health. Fitness is something that is broadly considered to be of great importance in contemporary times. Indians now focus more on fitness as compared to old times and hence International brands and gymnasium chains look up to exploring Indian fitness market. The Fitness Industry comprises gyms, fitness equipment companies, apparel companies, etc.

This Knowledge Paper- Deep Insights on in Indian Fitness Industry focuses on:

• Indian Fitness Industry
• Trend Analysis
• Correlation between Sports and Fitness in Life.

Acknowledgements:

Mr. Pankaj Singh, Head- Sports, FICCI

Mr. Pranav Yadav, Asst. Director of Sports & Youth Affairs, FICCI

Mr. Amitava Pal, Associate Dean, IISM

Mr. Mustafa Sapatwala, Head- Academics, IISM

Ms. Nicole D’Silva, Manager- Academic, IISM

Mr. Pramod Sawant, Mr. Sandeep Dalvi, Design Team, IISM

Students Team:

Ms. Medha Kattige

Mr. Kavan Shah

Mr. Omkar Kulkarni

Mr. Bhushan Malani

Mr. Suvankar Samanta