The sports manufacturing industry in India is an amalgamation of different manufacturing units, such as fitness products, merchandise, apparel and sports-specific equipment. The Sports manufacturing industry has played a significant role in shaping the Indian economy that we know today. A large part of the industry is small-scale and is backed by some of the government’s policies.

India has been exporting goods to countries across the globe, like North America, Europe and Australia. The report highlights the current scenario of the Sports Manufacturing Industry, challenges faced and future outlook. It also focuses on the vision of various industries and the reforms it can bring through the “Make in India” and “Atmanirbhar 3.0” missions. It also describes the industry scenario for local brands and the impact of the Global Pandemic of Covid-19. The report also suggests how the sports industry can project India as the next global manufacturing hub.

This IISM-FICCI Knowledge Paper- focuses on:

• India Vs Global: Retail & Manufacturing
• Critical Analysis of Impact Factors
• Trend Analysis of Consumer Behaviour
• Indian Consumer Market Analysis
• India as Global Hub # India 3.0
• Forecast: India as Global sports manufacturing hub
• Scope for Start-ups
• Policy level changes

Acknowledgements

Mr. Pankaj Singh Head Sports- FICCI

Mr. Pranav Yadav Assistant Director Sports & Youth Affairs- FICCI

Industry Experts

Mr. Tarun Dewan, Executive Director – The Sports Goods Exports Promotion Council

Mr. Niteen Shah, Director & Founder – Total Sports & Fitness

Mr. Satpal Singh, Business Head – Black Panther Apparels, India

Team IISM

Mr. Vishnu Govind, Professor of Practice and Deputy Head Research & Development

Mr. Mustafa Sapatwala, Head- Academics

Ms. Nicole D’Silva, Assistant Professor

Mr. Devendra Prabhudesai, Head Corporate Relations- IISM and Research Associate

Mr. Bhavesh Singh, Senior Manager Corporate Relations

Ms. Fatima Gonsalves, Manager Academics & Co-Ordinator Research Cell

Mr. Sandeep Dalvi, Design Team

Students Team

Mr. Naman Shah

Ms. Harleen Kaur Kohli

Mr. Kumaran Parameshwaran

Mr. Sahil Patil

Mr. Sohum Maniar

Mr. Shivam Salunke

Mr. Krish Lalwani

Credits

Mr. Nilesh Kulkarni, Founder Director

Ms. Rasika Kulkarni, Co-Founder & MD

Mr. Amit Gupte, COO

Mr. Amitava Pal, Associate Dean