The sports industry is witnessing an upward surge. The advent of multiple sporting leagues & increased fan participation has made the sports sector a powerhouse of unexplored avenues & innumerable opportunities. The involvement of youth right from the grassroots level will ensure that the Sports Industry continues to grow.

We may focus on engaging youth in different capacities. However, the questions remain the same –

• Is the youth industry ready?
• Do they have the required skills?
• How are they being helped to acquire those skills?

This knowledge report facilitates an understanding of how sports have evolved over the past decade & why is youth engagement fundamental for its success.

Acknowledgement :

• Pankaj Singh ( Head – Sports )
• Amit Mantri ( Assistant Director – Sports & Youth Affairs )
• Yamini Singh ( Assistant Director – Sports & Youth Affairs )

IISM

• Mr. Amitava Pal ( Associate Dean – Head of Academics )
• Mr. Devendra Prabhudesai ( Head – Corporate Relations )
• Ms. Avanti Desai
• Ms. Neha Bhatnagar
• Ms. Upasana Purohit
• Mr. Akshay Karanje
• Mr. Masoom Jain