Advanced Sports
Marketing
25 Saturdays On Campus Sessions
Objective Of Sports Marketing Course
IISM’s Certificate Programme in Advanced Sports Marketing aim’s to give students a thorough understanding of marketing concepts and tactics as they relate to the sports business. The goal of the course is to assist students in gaining the information and abilities required to design, market, and sell sports-related goods and services.
A sports marketing course will cover areas like media relations, event management, fan interaction, sponsorship, advertising, and branding. Students are expected to gain knowledge of the particular opportunities and difficulties that are present in sports marketing as well as techniques for creating compelling marketing campaigns that appeal to athletes, fans, and other stakeholders. The overall objective of a sports marketing course is to provide students with the information and abilities they need to flourish in a fast-paced, dynamic sector.
Who Is This Programme For
This programme is for any professional working in the field of Sports who wants to Understand Branding, embed business strategies, and elevate customers’ brand experience and Fan engagement on and off the field.
Early to mid-level professionals working in marketing, branding, consumer behaviour, Sponsorship, Digital Marketing wanting to learn how it is done in the field of Sports .
Budding & Experienced Celebrity & Athlete managers who want to explore the process of brands & their value chain creation.
Founders and Entrepreneurs who want to setup their own Sports organizations and take their brand to the next level.
Program Highlights
The Indian Sports Industry has grown to a revenue of INR 14209 Cr ($Mn 1799) in 2022, a figure that includes Sponsorship, Athlete Endorsement, and Media Spends by brands
(Source : Sporting Nation In The Making – Report By GroupM-ESP)
Programme Mentor
A highly accomplished professional with over two decades of experience in the media, sports and entertainment business in India. Vinit joined Group M India in 2006 to scale up its fledgling entertainment and sports practice into a robust and sustainable business arm. Under vinit’s leadership, ESP Properties India has grown and emerged as a unique and dominant entity in the sponsorship business in India generating over $250 million investments from more than 100 clients in these 10 years.
Vinit and his team enjoy valuable connections with all major Sports Federations, Rights Owners, Leagues, Franchises, Broadcasters, Talent, Studios, and Production houses across the Sports and Entertainment domain in India. Vinit initiated first of its kind, and a very definitive report on sports sponsorship in India titled ‘Sporting Nation in the Making’ which is now in its 10th edition. Vinit has also co-authored a white paper in association with one of the premium academic institutes IIM , Ahmedabad’ on ‘What Spells success for Indian Leagues’. Vinit has also Authored India’s First ever Academic book for Sports Marketing Titled: BUSINESS OF SPORTS which is a part of IISM’s Knowledge series.
Vinit Karnik
Business Head-entertainment, Sports & Live Events Group M
Faculty
Pedagogy
Each module will include case studies, real-world examples, and practical exercises to help participants apply their learning. Additionally, guest lectures from industry professionals to provide valuable insights and experiences.
Learning Outcomes
Understand Ethics And Corporate Social Responsibility In Sports Marketing And How To Apply These Principles
Programme Certificate
Participants will be awarded a Certificate from IISM on the successful completion of the programme with a 60% of score in evaluation.
Note: Certificate image is for illustrative purposes only and may be subject to change at the discretion of IISM
On successfully completing the programme, participants will be eligible for the IISM Executive Alumni status. Here are the benefits of the same
Application Process
Academic Journey
ABOUT IISM
IISM is India’s pioneer in Sports Management Education, an educational initiative of Mr. Nilesh M. Kulkarni & Mrs. Rasika N. Kulkarni that forays into providing vocational training in the field of Sports Event Management, Sports Operations & Administration, Sports Marketing, PR, Journalism, Sports Data Analytics, Team League & Athlete Management, Sports Retail and many more verticals across the sporting spectrum.
IISM is India’s pioneer in Sports Management Education, an educational initiative of Mr. Nilesh M. Kulkarni & Mrs. Rasika N. Kulkarni that forays into providing vocational training in the field of Sports Event Management, Sports Operations & Administration, Sports Marketing, PR, Journalism, Sports Data Analytics, Team League & Athlete Management, Sports Retail and many more verticals across
the sporting spectrum.
IISM is a proud recipient of the Rashtriya Khel Protsahan Puruskar bestowed by Shri Ram Nath Kovind Ji, Former President of India and Shri. Anurag Thakur, Hon. Minister of Youth Affairs and Sports for our contribution in Sports For Development in India.
