Sports Marketing:

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A distinctive online course adapted from the famous book “Business of Sports” by Vinit Karnik that teaches the fundamentals of the sports marketing environment.
This course spans different techniques to study and analyze various sports and their markets all around the globe, especially in India.

These 45 videos cover different aspects and concepts of sports, like the 18 different ways of sports marketing, knowing the fans and the spectators, athlete endorsements, and positioning that are a must-need for becoming an exceptional expert in sports.

It delves deeper into the future of sports marketing, the creation of Esports, and fantasy sports. How is artificial intelligence in sports helping and growing?

What you will learn from this course?

  • Adapted from the best-selling book “Business of Sports”
  • The rise and power of sports marketing in recent times
  • How IPL, UEFA, and NBA strategize, plan and execute the marketing plan
  • 18 Strategies of the Indian Sports Market
  • Seven special features of the sports market
  • 5 P’s of Sports Marketing
  • The impact of Artificial Intelligence and the futuristic vision of the sporting world
  • The 3F Fandom Continuum model – FANATICS, FANS, FLIRTS


What does this course include?

  • Around 10 hours of on-demand video
  • Access to 45 videos
  • An interactive quiz to enhance your knowledge
  • Certificate of Completion
  • Detailed E-Book for further knowledge



Why should you enrol in this course?

  • This course is a journey to the inner world of IPL, UEFA, NBA and many massive tournaments. This breakdown will help you to understand how these grand tournaments work, strategize, collaborate, and execute their marketing plans brilliantly.
  • With real-life examples, this course will enlighten you with the masterpieces of Nike, Redbull and others, who have created a massive and deep impact on the sporting world.


Vinit Karnik - IISM Advisory BoardVinit Karnik - IISM Advisory Board

Vinit Karnik


Programme Mentor

A highly accomplished professional with over two decades of experience in the media, sports and entertainment business in India. Vinit joined Group M India in 2006 to scale up its fledgling entertainment and sports practice into a robust and sustainable business arm. Under Vinit’s leadership, ESP Properties India has grown and emerged as a unique and dominant entity in the sponsorship business in India generating over $250 million investments from more than 100 clients in these 10 years.

Our Instructors:

Avanti Desai

Program Head-BSM & PG
Alumni NMIMS Alumni IIM, Indore 
Work Experience of 17 years
Karan Mange- Head of Marketing

Head of Marketing- IISM 
Faculty & Career Counsellor
Ph.D. Research Scholar
Malini Jain - Faculty at IISM


IISM Faculty – Marketing & Management
Alumni St. Xavier’s College, Kolkata
Alumni MICA, Ahmedabad
Total Work Experience – 7 years plus
Module 1
Module 2
Module 3
Module 4
Module 5
Module 6
Module 7
Module 8
Module 9

Frequently Asked Questions

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Download SMAT Sample Papers

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