Ameya Tilak
I have always been in love with sports, to be specific with cricket. At IISM, I was provided with an opportunity to get in touch with people who shared an immense passion for the world of sports. More importantly, it made me even more aware of the factors such as marketing, advertising, sponsorship and branding that form a crucial part of today’s sporting environment. The module of Sports Journalism has provided an impetus towards my interest in sports writing.