Over the years, management education has gained momentum, thanks to all the varied specializations available. ports Management however, is a relatively new concept. The field opens up a range of opportunities depending on one’s interests and the organization one wishes to join. Right from managing athletes, venues, managing and creating properties; creating wealth and marketing of events to developing businesses, etc. a specialization in Sports Management provides challenging as well as satisfying career avenues.

During the course, an aspirant gains a comprehensive understanding of the multi-dimensional value of the sports industry. Candidates can acquire a variety of skills in business and administration, public relation, marketing, managing media, sports celebrities and officials and are trained even in entrepreneurship.

Sports Management opens up multiple opportunities. From starting off as a fresher with a salary of `30,000, the projection points upwards. The nature of your role improves with your performance and experience. One starts as a trainee to become a manager with departments such as operations, marketing, facility management, media management or any other specific function of one’s choice.

Sports Entrepreneurship

The sports start-up space in India is seeing a phenomenal rise. It is the ultimate place to be for a sports industry aspirant, to become an entrepreneur and create intellectual properties. Those who wish to pursue this line of work, should create niche start -ups catering to specific requirements of clients. For instance, there’s Sports Consult, a venture that advises sponsors on which sport properties to invest in. Another example is 8848 Sports, a venture that has carved a niche for sports merchandising. There are other ventures like EduSports, a sports education and coaching organization, or Bayside Sports, which caters to recreational activities. There is also a start-up called PlaySports, a mobile app that helps with local-level team formation, tracking of like-minded players as well as tournaments and practice sessions in your locality.

Sports properties require all the elements of a Sports Management course to be put into practice. Here are some of the key areas of job opportunities, salary ranges and growth paths.

Avenues for Sports Management Aspirants

  • Sports Teams and League Management
  • Sports Sponsorship
  • Sport Operation Management
  • Sport Facility Management
  • Sport Hospitality
  • Sport Marketing
  • Sports Communications and PR
  • Sports Talent Management
  • Sports Media and Production
  • Sports Logistics
  • Sports Human Resource Management
  • Sports Tourism
  • Sports Legal Aid
  • Sports Psychology/Sociology

— Abhijit Dabhade, COO, International Institute of Sports Management
(IISM), Mumbai